单项选择题 CreatingtheLogisticsVisionNowadays,mostcompaniesarefamiliarwiththeideaof"missionstatement"asanexpressionofsettingavisionforthebusiness.Themissionstatementseekstodefinethepur-poseofthebusiness,itsboundariesanditsaspirations.Itisnowcommonfororganizationstohavesuchstatementforthebusinessasawholeandforkeyconstituentcomponents.Whatsomecompanieshavefoundisthattherecanbesignificantbenefitstodefiningthelo-gisticsvisionofthefirm.Thepurposeofthelogisticsvisionstatementistogiveaclearindicationwhichbusinessintendstobuildapositionofadvantagethroughclosercustomerrelationship.Suchstate-mentisnevereasytoconstruct.Thereisalwaysthedangerthattheywillpublishtheener-geticandencouragingdeclarationthatgiveeveryoneawarmfeelingbutprovidenoguidelineforaction.Ideallythelogisticsvisionshouldbebuiltaroundthesimpleissueof"Howdoweintendtouselogisticsandsupplychainmanagementtocreatevalueforourcustomers?"Torealizethisideawillnecessitateadetailedunderstandingofhowcustomervalueiscreatedanddeliv-eredinthemarketinwhichthebusinesscompetes.Valuechainanalysiswillbeafundamen-talelementinthisinvestigationaswillthedefinitionofthecorecompetenciesandcapabilitiesoftheorganization.Askingthequestion"Whatactivitiesdoweexcelin?"and"Whatisitthatdifferentiatesusfromourcompetitors?"isthestartingpointforcreatingthelogisticsvisionstatement.Earlier,itwassuggestedthatthethreewords"Better,Faster,Cheaper"summarizesthewaysinwhichlogisticsvisionstatementcanprovidevalueforcustomers.Thecriterionforgoodlogisticsvisionstatementisthatitshouldprovidetheroadmapforhowthesethreegoalsaretobeachieved．Questions:What should a logistics mission statement provide？（）A.Management encouragement.B.A design of new methods to apply to customer satisfaction.C.Some detailed actions to undertake to obtain more market share.D.An outline of actions for goals to be achieved．

单项选择题 CreatingtheLogisticsVisionNowadays,mostcompaniesarefamiliarwiththeideaof"missionstatement"asanexpressionofsettingavisionforthebusiness.Themissionstatementseekstodefinethepur-poseofthebusiness,itsboundariesanditsaspirations.Itisnowcommonfororganizationstohavesuchstatementforthebusinessasawholeandforkeyconstituentcomponents.Whatsomecompanieshavefoundisthattherecanbesignificantbenefitstodefiningthelo-gisticsvisionofthefirm.Thepurposeofthelogisticsvisionstatementistogiveaclearindicationwhichbusinessintendstobuildapositionofadvantagethroughclosercustomerrelationship.Suchstate-mentisnevereasytoconstruct.Thereisalwaysthedangerthattheywillpublishtheener-geticandencouragingdeclarationthatgiveeveryoneawarmfeelingbutprovidenoguidelineforaction.Ideallythelogisticsvisionshouldbebuiltaroundthesimpleissueof"Howdoweintendtouselogisticsandsupplychainmanagementtocreatevalueforourcustomers?"Torealizethisideawillnecessitateadetailedunderstandingofhowcustomervalueiscreatedanddeliv-eredinthemarketinwhichthebusinesscompetes.Valuechainanalysiswillbeafundamen-talelementinthisinvestigationaswillthedefinitionofthecorecompetenciesandcapabilitiesoftheorganization.Askingthequestion"Whatactivitiesdoweexcelin?"and"Whatisitthatdifferentiatesusfromourcompetitors?"isthestartingpointforcreatingthelogisticsvisionstatement.Earlier,itwassuggestedthatthethreewords"Better,Faster,Cheaper"summarizesthewaysinwhichlogisticsvisionstatementcanprovidevalueforcustomers.Thecriterionforgoodlogisticsvisionstatementisthatitshouldprovidetheroadmapforhowthesethreegoalsaretobeachieved．Questions:Which element should a logistics mtssion statement focus on？（）A.Transportation.B.Costs.C.Customers.D.Punctuality.

单项选择题 CreatingtheLogisticsVisionNowadays,mostcompaniesarefamiliarwiththeideaof"missionstatement"asanexpressionofsettingavisionforthebusiness.Themissionstatementseekstodefinethepur-poseofthebusiness,itsboundariesanditsaspirations.Itisnowcommonfororganizationstohavesuchstatementforthebusinessasawholeandforkeyconstituentcomponents.Whatsomecompanieshavefoundisthattherecanbesignificantbenefitstodefiningthelo-gisticsvisionofthefirm.Thepurposeofthelogisticsvisionstatementistogiveaclearindicationwhichbusinessintendstobuildapositionofadvantagethroughclosercustomerrelationship.Suchstate-mentisnevereasytoconstruct.Thereisalwaysthedangerthattheywillpublishtheener-geticandencouragingdeclarationthatgiveeveryoneawarmfeelingbutprovidenoguidelineforaction.Ideallythelogisticsvisionshouldbebuiltaroundthesimpleissueof"Howdoweintendtouselogisticsandsupplychainmanagementtocreatevalueforourcustomers?"Torealizethisideawillnecessitateadetailedunderstandingofhowcustomervalueiscreatedanddeliv-eredinthemarketinwhichthebusinesscompetes.Valuechainanalysiswillbeafundamen-talelementinthisinvestigationaswillthedefinitionofthecorecompetenciesandcapabilitiesoftheorganization.Askingthequestion"Whatactivitiesdoweexcelin?"and"Whatisitthatdifferentiatesusfromourcompetitors?"isthestartingpointforcreatingthelogisticsvisionstatement.Earlier,itwassuggestedthatthethreewords"Better,Faster,Cheaper"summarizesthewaysinwhichlogisticsvisionstatementcanprovidevalueforcustomers.Thecriterionforgoodlogisticsvisionstatementisthatitshouldprovidetheroadmapforhowthesethreegoalsaretobeachieved．Questions:How should a logistics vision statement add value to its customers？（）A.To provide cheaper services.B.To provide more choices for transportations.C.To communicate better with customers.D.To provide better,more cost-effective and punctual services.