单项选择题
Creating the Logistics Vision Nowadays,most companies are familiar with the idea of "mission statement"as an expression of setting a vision for the business.The mission statement seeks to define the pur-pose of the business,its boundaries and its aspirations.It is now common for organizations to have such statement for the business as a whole and for key constituent components.What some companies have found is that there can be significant benefits to defining the lo-gistics vision of the firm. The purpose of the logistics vision statement is to give a clear indication which business intends to build a position of advantage through closer customer relationship.Such state-ment is never easy to construct.There is always the danger that they will publish the ener-getic and encouraging declaration that give everyone a warm feeling but provide no guideline for action. Ideally the logistics vision should be built around the simple issue of"How do we intend to use logistics and supply chain management to create value for our customers?"To realize this idea will necessitate a detailed understanding of how customer value is created and deliv-ered in the market in which the business competes.Value chain analysis will be a fundamen-tal element in this investigation as will the definition of the core competencies and capabilities of the organization.Asking the question"What activities dowe excel in?"and"What is it that differentiates us from our competitors?"is the starting point for creating the logistics vision statement. Earlier,it was suggested that the three words"Better,Faster,Cheaper"summarizes the ways in which logistics vision statement can provide value for customers.The criterion for good logistics vision statement is that it should provide the road map for how these three goals are to be achieved. Questions:
How should a logistics vision statement add value to its customers?()
A.To provide cheaper services.
B.To provide more choices for transportations.
C.To communicate better with customers.
D.To provide better,more cost-effective and punctual services.
相关考题
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单项选择题
Why is transportation so important to the current business environment?()
A.Transportation means are limited.
B.Because of globalization,exports and imports activities.
C.Transportation is costly.
D.Because of time. -
单项选择题
Why is customer service an important element?()
A.To retain and keep customers.
B.To gather information about competitors.
C.To develop new market.
D.To strengthen business partner relationships. -
单项选择题
Why does information system contribute to an efficient logistics system?()
A.To link and integrate all logistics functions.
B.To gather new information.
C.To eliminate wrong data.
D.To make all data public for future use.
