单项选择题 CreatingtheLogisticsVisionNowadays,mostcompaniesarefamiliarwiththeideaof"missionstatement"asanexpressionofsettingavisionforthebusiness.Themissionstatementseekstodefinethepur-poseofthebusiness,itsboundariesanditsaspirations.Itisnowcommonfororganizationstohavesuchstatementforthebusinessasawholeandforkeyconstituentcomponents.Whatsomecompanieshavefoundisthattherecanbesignificantbenefitstodefiningthelo-gisticsvisionofthefirm.Thepurposeofthelogisticsvisionstatementistogiveaclearindicationwhichbusinessintendstobuildapositionofadvantagethroughclosercustomerrelationship.Suchstate-mentisnevereasytoconstruct.Thereisalwaysthedangerthattheywillpublishtheener-geticandencouragingdeclarationthatgiveeveryoneawarmfeelingbutprovidenoguidelineforaction.Ideallythelogisticsvisionshouldbebuiltaroundthesimpleissueof"Howdoweintendtouselogisticsandsupplychainmanagementtocreatevalueforourcustomers?"Torealizethisideawillnecessitateadetailedunderstandingofhowcustomervalueiscreatedanddeliv-eredinthemarketinwhichthebusinesscompetes.Valuechainanalysiswillbeafundamen-talelementinthisinvestigationaswillthedefinitionofthecorecompetenciesandcapabilitiesoftheorganization.Askingthequestion"Whatactivitiesdoweexcelin?"and"Whatisitthatdifferentiatesusfromourcompetitors?"isthestartingpointforcreatingthelogisticsvisionstatement.Earlier,itwassuggestedthatthethreewords"Better,Faster,Cheaper"summarizesthewaysinwhichlogisticsvisionstatementcanprovidevalueforcustomers.Thecriterionforgoodlogisticsvisionstatementisthatitshouldprovidetheroadmapforhowthesethreegoalsaretobeachieved．Questions:What kind of goals can mission statement fail to achieve？（）A.Fail to provide realistic guidelines to guide the actions to achieve results.B.Fail to design a goal that everyone agrees.C.Fail to point out a good goal.D.Fail to implement effectively.

单项选择题 CreatingtheLogisticsVisionNowadays,mostcompaniesarefamiliarwiththeideaof"missionstatement"asanexpressionofsettingavisionforthebusiness.Themissionstatementseekstodefinethepur-poseofthebusiness,itsboundariesanditsaspirations.Itisnowcommonfororganizationstohavesuchstatementforthebusinessasawholeandforkeyconstituentcomponents.Whatsomecompanieshavefoundisthattherecanbesignificantbenefitstodefiningthelo-gisticsvisionofthefirm.Thepurposeofthelogisticsvisionstatementistogiveaclearindicationwhichbusinessintendstobuildapositionofadvantagethroughclosercustomerrelationship.Suchstate-mentisnevereasytoconstruct.Thereisalwaysthedangerthattheywillpublishtheener-geticandencouragingdeclarationthatgiveeveryoneawarmfeelingbutprovidenoguidelineforaction.Ideallythelogisticsvisionshouldbebuiltaroundthesimpleissueof"Howdoweintendtouselogisticsandsupplychainmanagementtocreatevalueforourcustomers?"Torealizethisideawillnecessitateadetailedunderstandingofhowcustomervalueiscreatedanddeliv-eredinthemarketinwhichthebusinesscompetes.Valuechainanalysiswillbeafundamen-talelementinthisinvestigationaswillthedefinitionofthecorecompetenciesandcapabilitiesoftheorganization.Askingthequestion"Whatactivitiesdoweexcelin?"and"Whatisitthatdifferentiatesusfromourcompetitors?"isthestartingpointforcreatingthelogisticsvisionstatement.Earlier,itwassuggestedthatthethreewords"Better,Faster,Cheaper"summarizesthewaysinwhichlogisticsvisionstatementcanprovidevalueforcustomers.Thecriterionforgoodlogisticsvisionstatementisthatitshouldprovidetheroadmapforhowthesethreegoalsaretobeachieved．Questions:What does mission statement intend to do？（）A.To please management.B.To define,summarize anda chieve a common goal.C.To achieve higher market share and profitability.D.To develop new market.

单项选择题 CreatingtheLogisticsVisionNowadays,mostcompaniesarefamiliarwiththeideaof"missionstatement"asanexpressionofsettingavisionforthebusiness.Themissionstatementseekstodefinethepur-poseofthebusiness,itsboundariesanditsaspirations.Itisnowcommonfororganizationstohavesuchstatementforthebusinessasawholeandforkeyconstituentcomponents.Whatsomecompanieshavefoundisthattherecanbesignificantbenefitstodefiningthelo-gisticsvisionofthefirm.Thepurposeofthelogisticsvisionstatementistogiveaclearindicationwhichbusinessintendstobuildapositionofadvantagethroughclosercustomerrelationship.Suchstate-mentisnevereasytoconstruct.Thereisalwaysthedangerthattheywillpublishtheener-geticandencouragingdeclarationthatgiveeveryoneawarmfeelingbutprovidenoguidelineforaction.Ideallythelogisticsvisionshouldbebuiltaroundthesimpleissueof"Howdoweintendtouselogisticsandsupplychainmanagementtocreatevalueforourcustomers?"Torealizethisideawillnecessitateadetailedunderstandingofhowcustomervalueiscreatedanddeliv-eredinthemarketinwhichthebusinesscompetes.Valuechainanalysiswillbeafundamen-talelementinthisinvestigationaswillthedefinitionofthecorecompetenciesandcapabilitiesoftheorganization.Askingthequestion"Whatactivitiesdoweexcelin?"and"Whatisitthatdifferentiatesusfromourcompetitors?"isthestartingpointforcreatingthelogisticsvisionstatement.Earlier,itwassuggestedthatthethreewords"Better,Faster,Cheaper"summarizesthewaysinwhichlogisticsvisionstatementcanprovidevalueforcustomers.Thecriterionforgoodlogisticsvisionstatementisthatitshouldprovidetheroadmapforhowthesethreegoalsaretobeachieved．Questions:What should a logistics mission statement provide？（）A.Management encouragement.B.A design of new methods to apply to customer satisfaction.C.Some detailed actions to undertake to obtain more market share.D.An outline of actions for goals to be achieved．